Job offer
Marketing Automation Expert
Your work place
We are searching for an expert in marketing automation to join our client, based in Germany, as a remote employee.
Responsibilites
- Minimum of 3 years of experience in a similar position.
- Practical knowledge of online marketing tools(preferably comprehensive knowledge of at least one marketing automation or email marketing tool, with preference for Synerise).
- Experience in web analytics (Google Analytics, BI,Firebase, etc.).
- Good understanding of marketing goals (KPIs), with a focus on ROI and increasing customer retention and marketing consent databases.
- Knowledge of consent acquisition in compliance with legal regulations.
- Ability to analyze data and draw conclusions.
- Proactive attitude (own initiative is appreciated).
- Ability to work in a team and willingness to share knowledge.
- Ability to prioritize tasks.
- Proficiency in English allowing for fluent communication.
Requirements
- Creation, implementation, and supervision of Marketing Automation (MA) strategies through direct marketing channels: email, web push,in-app push, app push, SMS.
- Optimization of MA activities' effectiveness, ongoing monitoring of key performance indicators.
- Researching and proposing new solutions in the field of MA.
- Maintenance, growth, and promotion of loyalty programs and mobile applications.
- Close collaboration with the MA tool provider, testing and implementing new functionalities.
- Monitoring market trends, seeking new solutions and sales potential using MA tools.
- Analysis and reporting of results.
- Close collaboration with other departments within the company (brand, IT, product, e-commerce, customer service, etc.).
